Nudges is the FOMO (Fear of Missing Out) marketing tool to increase the involvement and conversion of the website. FOMO marketing can make an enormous difference in how you communicate your message to your customers and how to encourage them to jump on the opportunity to buy from you.
Nudges – are small pop-up notifications that are usually placed in the corner of the screen on desktops and at the top / bottom of the screen on mobiles. They trigger your visitor’s and target audience fear of missing out on something, encouraging them to act asap:
These notifications are named after the verb “to nudge” (nudging- is a soft, almost imperceptible inclination of a person to some kind of action). BOOSTOOLS offers a tool to create pop-up notifications with an unobtrusive way of providing the information about the website, its services, real actions of other visitors. The main goal of nudges is the indirect influence on the visitors to empower them take “useful” actions on the website.
Please find out more about FOMO marketing and NUDGES in our blog article 8 EXAMPLES OF FOMO TO INCREASE YOUR SALES
BOOSTOOLS offers 3 types of Nudge campaigns:
- SOCIAL PROOF – the nudges that track and display the real actions of other visitors on the website (visiting the site / or a particular page, registering, adding products to the cart and any other actions by filling the forms of the website).
- SALES - the dynamic type of nudges which displays your website visitors the real actions taken by the customers of your online store, purchasing goods or adding them to the cart for example. These activities already work for Shopify & WooCommerce stores.
- CUSTOM – these nudges do not show real dynamic actions of the website visitors. There is a number of templates with pre-installed text and icons to choose from. They can be added to the list and edited for your campaigns.