Web-push notifications is the most powerful tool to engage and retarget the website visitors to loyal subscribers on both desktop and mobile devices. Boostools Web-push notifications campaigns work on all browsers and OS (except iOS for now)
Here are some main reasons why Web-push notifications became popular for marketing campaigns:
- Native subscription with no need to enter any data during a subscription as well as the same easy way to unsubscribe from the notifications which gives maximum loyalty to users. The studies have shown that the web-push opt-in notifications have 30x higher Conversion Rate over email opt-ins.
- Web-push notifications reach the visitors even if they are not on the website where they actually were subscribed to these notifications, which makes them permanently re-target to websites. Web-push campaigns have a much higher CTR compared to inbox emails or advertisements. With browser (web-push) notifications, you can achieve up to 30% Open-Rate
- Web-push notifications are used when you want to:
- notify about new content (blog posts, videos, articles);
- make announcements regarding promos, sales, product updates & upgrades etc.;
- remind the users about the cart with the articles they were trying to purchase; set the automatic drip campaigns and exc;
All this and many other advantages of Web-push notifications make them the “must have tool” for any on line business nowadays.
Please check on our Web Push Tool from Boostools here.