To begin creating your first Exit Tab campaign please go to “Manage” and choose “Exit Tab” to access the “Exit Tab Menu”:



The Exit Tab Menu consists of the following parts:

  • New Exit Tab campaign
  • Dashboard
  • Exit Tab campaigns

Please click on “New Exit Tab campaign “to create the campaign:


There are 2 steps in Nudge Campaign creation: 

  1. Customize 
  2. Display Settings

Let’s look at each of them separately.

CUSTOMIZE

Here we do the following:

Enter this Exit Tab campaign name


To begin with, please enter the Name of the Campaign. IMPORTANT: there is an unlimited number of campaigns that can be created, so make sure they have distinguished names, this way it will be easier for you to search for them and check the statistics.

 

Exit tab preview


Here you can preview how your tab will look like when the message is added:

Customize Exit tab view

  • Choose an animation

  • First message
  • Second message

Then it is time to create the messages you want to add to attract the customers attention. Feel free to use your imagination:

That’s it! We are done here. Let’s proceed to the “Display settings”

 

DISPLAY SETTINGS

The “Display settings” are divided into 2 main parts:
 

General Display Settings


Where would you like to DISPLAY this campaign?

This setting allows you to define the pages where the campaign will be shown (or vice versa will not be visible)

IMPORTANT: If the setting “Display only on specific pages” is disabled, the campaign will be shown on all pages of the active website.

If the “Display only on specific pages” is ON the following options are available:

  • URL is - in this field you need to put the exact link where the campaign will be displayed;
  • URL is not - in the field you need to put the exact link where the campaign will NOT be displayed;
  • URL includes - in this field you can put any part of the link where we want to show the campaign, catalog or services, for example, this means that the campaign will be shown only on the website pages with the content of these words;
  • URL does not include - the same setting as above, just the other way around, you can put here part of the link from the pages where we do not want to show the campaign.

IMPORTANT: 

*Many options can be set at the same time.

*This is the fully qualified URL. If you select "includes", it can match any part of the URL, but "is" must exactly match what shows up in the browser.

Advanced settings (Target your audience)


These settings allow you to be more precise when targeting your audience.

IMPORTANT: the Exit Tab campaign will be shown one time per visitor’s session, when ALL the “turned on” conditions are applied.

The “Advanced settings” include:

  • Returning or new visitors- the setting makes it possible to choose which visitors to show the campaign, to the visitors who came for the first time or the returning ones. When the setting is disabled, the campaign will be shown to all the visitors.
  • UTM based display- here the UTM tags are set which activate the campaign. It means that if you add (in the link the visitor entered with) the Tags set in the fields below the active campaign will be shown. This setting is useful to display the relevant forms to visitors that come from different marketing campaigns such as PPC adds or web push campaigns and others.
  • Based on specific cookies- this display condition is based on the various data of the Cookies browser; it works the same way as “Display only on specific pages”.
  • Display to visitors that came from- the form will pop up when the visitor comes from certain sources that can be set in the fields, for example «youtube.com», «amazon.com». The setting works the same way as “Display only on specific pages”.
  • Geolocation- the campaign will be shown only to the visitors from certain countries, or vice versa, it will not be available for the countries you exclude from the list.
  • Campaign Timetable- here you can set the campaign start and end dates, as well as choose your time zone. 

After setting up the “Display Settings”, do not forget to click the “Save” button to activate the campaign on the website or launch it according to the scheduled date, if this option is set .

 Do not forget to "Save" your campaign to activate it.