When the user is already on the website or is just browsing it, it is really important to engage, guide & capture them so they come back. One of the tricks is to use the highly personalized messages to be displayed on the website telling those visitors to take actions to convert them to buyers. This kind of messages are called On-Site Messages (OSM). Through these messages you can tell visitors about your services or update them about the offers or new products, cross-sell messages.
The information loaded on your website is mostly regarding your brand or services you offer, while the on-site messages bring your client experience to the next level with the customized messages that will tell your users about the new products, guide them through the latest arrivals and surprise them with the biggest sales! The idea is to engage the visitors, capture their attention and make it easier for them to buy from you.
With the help of your analytics you can check your website pages frequently viewed most and then customize your on-site messages to be shown with the right CTAs. Most often these are your product pages as well as your landing pages.
The message itself can be completely customized in to inside message “Builder”, it can contain as well a picture or a video, as well as the link to redirect them to the necessary offer or product.
Remember as well that you can segment your users by locality, age, gender and exc. You can inform them about the promotional offers, capture leads, keep exit intent pop-ups and up-sells.
There are 50+ fully customizable template designs which can be edited in minutes for the following engagement marketing goals:
- Grow email list
- Increase sales
- Guide & promote
- Get contact
- Social connect